The Echosystem contains essential elements in building and sustaining a successful business. Our best-in-class Wolf Pack of collaboration partners have proven experience in each area in preparing and assisting our customers closing commercial and government business.
Business Planning & Strategy
Developing Business Plan including
– Market Analysis
– Competitive Analysis
– Products & Services
– BizDev & Sales Atrategy
Mission, Vision, Goals
Digital Marketing Strategy (MarCom, MarTech, etc.)
Assess existing or develop strategy aligned with mission & vision
Assess existing or develop marketing strategy aligned with Business Strategy
Identify buying persona’
Develop current and future marketing campaigns; align with revenue objectives
Branding story & messaging
Collaborate in developing branding story, logo, color palette, messaging
Ensuring messaging, content is consistent and provides value to potential customers, partners
,Publish content, design website, collateral, social media, trade show signage and elevator pitch
Aligning messaging with prospective customer needs, industry focus, etc.
Assisting with content; writing content for website, blogs, social media platforms
Conferences and trade show planning & campaigns
Optimizing conference dollars with pre-event campaigns, social media, LinkedIn, mass emails
Scheduling key appointments in advance with potential customers and strategic partners
Researching conferences then providing recommendations based on alignment with customer targets
Attending conferences, setting up booth, working booth with or without company marketing people
Lead Generation and funnel conversion strategies
Create company events, user groups, campaigns
Marketing staff augmentation
Engage as Chief Marketing Officer, Marketing Specialist, Event Planner, Creative, etc. to supplement the client team
Digital Marketing Support
Enhancing LinkedIn profile, developing LinkedIn lead-gen campaigns
Digital advertising, Google analytics, Google Ads, PPC, Geo-Fencing, Targeting
Designing and sending mass emails, nurturing campaigns
Develop social media campaigns – Twitter, LinkedIn, Facebook, Pinterest, Instagram, TikTok, etc.
Develop blogs, White Papers, Thought Papers, etc. to support and extend brand
BizDev and Sales
Assist in developing funnel and conversion strategies
Support selection of CRM, Marketing automation and other technology/tools that support lead gen and conversion
Develop sales processes, contract templates, etc.
Develop cleaning, SEO optimized websites
Ensure messaging, SEO is up to date, leveraging Google Analytics, etc.
Write compelling content for website
Develop infographics, etc.
Competitor analysis, identify opportunities, trends in a particular field
Product/service lab for researching ideating and bringing new products & services to market
Develop product launch campaigns
Executive Uber Connector
Make C-Level introductions, set-up meetings, etc. digitally or in person